2009 Year-End Giving Brochures and Multimedia Marketing Bundle

The question this year may not be whether you can afford to share year-end gift planning information with your donors – the question may be “can you afford NOT to do so?”

The initial months of the deepest recession in more than 25 years thankfully resulted in a relatively small 2% dip in overall giving for 2008. There are signs that the economy may now be improving - but it is too early to predict how charitable giving will fare in 2009. One thing is clear though. In order to meet or exceed goals this year, most programs will need a strong finish.

You may wish to consider using one or more of our year-end brochures to inform, educate, and motivate donors to give as generously as possible during the all-important final months of the year.

The copy has been written to address donors’ natural concerns and offer ideas that can help them decide the best property to give - and how to time their gifts for maximum tax savings and other benefits.

These materials are designed to be used in a number of ways. For example, they might be included as a “P.S. enclosure” with a regularly scheduled fund-raising communication, or as the centerpiece of a special appeal. They can also be a welcome addition to pledge reminders and acknowledgment packages, placed in literature racks, or distributed in packets of information at special events this fall.

In addition to your brochures, you will also receive the Sharpe year-end marketing bundle—including year-end cover letter copy, a PDF of an ad promoting year-end giving, and Web/article copy detailing and encouraging giving before the close of the year. You will also receive post-script language to use with solicitations.

To view a PDF of each brochure design, click “PDF” next to the design type.

Giving Thanks at Year-End (Bread) (PDF)

Giving at Year-End (Trees) (PDF)

Giving at Year-End (Words) (PDF)

Giving at Year-End (Green) (PDF)

Giving at Year-End (Clock) (PDF)